A girlpreneur and her mom

DEI for Parents
2 min readOct 23, 2020
Rose Powell and her mom Johanna Howard

In 2017, I wrote about Rose Powell and the successful organic candle company she built at age 9. Rose is a successful girlpreneur who started her own organic candle company as a way to replace the paraffin-filled candles that triggered her father’s allergy hives. Her story was (and is) awe-inspiring.

More recently, Rose and her mom (Johanna Howard Home) combined their marketing efforts. Their plan was to (temporarily) include a Rose & Co. candle as a complimentary gift with every purchase. Proceeds from each sale benefited local food banks. Rose’s decision to create the complimentary candles as a way to celebrate historic ​women added an extra dose of kindness to her project.

How to make a candle business successful?

Rose pouring organic wax into her candle molds

Rose’s new candles are rose-scented (aptly) and are dedicated to influential women who contributed to the movement for women’s rights with a label that reads “We walk in the footsteps of Rosa, Harriet, Michelle, Sonia, Dolly . . . and our Moms.”

Rose tells us that her middle-school distance learning daily schedule has actually given her more time to work on her candles because she can do her schoolwork while the candles-in-progress are melting, hardening, etc.

Amazing Rose. We salute you. Keep going!

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DEI for Parents

We help parents integrate DEI morals (empathy, kindness, and respect for EVERYONE) into homeschool lessons and family routines. https://www.deiforparents.com